The company is present in the most important international fairs, in order to increase brand popularity and the diffusion of the products in the world, including: SIAL, Natexpo and DA Expo in Paris, ALIMENTARIA a Barcelona and Moscow, the HOREXPO in Lisbon, the ANUGA and the EUVEND in Cologne, the BIOFACH in Nuremberg, the IFE, the AREX, and the HOTELYMPIA in London, the Munich Food Fair, the “Bravo Italia” and “World Food” in Kiev, FANCY FOOD in New York and San Francisco, SIAL in Shanghai and GO LOCAL, and FOODEX in Tokyo. In addition to these are the internationally food fairs in Italy, including the VENDITALIA in Milan, the MIA in Rimini, the CIBUS in Parma, the BtoBIO in Milan, the SANA in Bologna and the TUTTOFOOD and the HOST in Milan. Also, with the Caffè Gioia brand, the company was for four championships, sponsor on the sidelines and premium partner of AS Roma , the Serie A football team, and official licensee of the AS Roma brand with which was produced a dedicated coffee line for all the Yellow/Red fans.